Enhancing Engagement Through Content Strategy and Video Marketing

As an International Student Blogger for the University of Westminster, I collaborated closely with the marketing team to create compelling video content that showcased the authentic experiences of international students. This initiative led to a 40% increase in views on Westminster’s YouTube channel, which significantly boosted the university’s online presence and engagement with prospective students.

In addition to video content, I developed and executed a content strategy aimed at increasing blog engagement. By focusing on topics that resonated with both current and prospective students, I was able to increase blog traffic by 30%. My efforts also contributed to a 20% growth in the university’s social media followers, as we aligned content with the interests and needs of our audience.

This role taught me the power of storytelling and how well-crafted content can drive engagement, grow online communities, and positively impact a brand’s digital presence. I gained invaluable skills in content creation, social media marketing, and video production, which I continue to apply in my ongoing career journey.