Revamping the Magazine Experience: Design, Development, and Marketing

As an Assistant Manager at The Wells Street Journal, I had the opportunity to contribute to significant improvements in both the magazine’s design and digital presence. One of my primary responsibilities was collaborating closely with the design team to redesign the magazine layout. This project resulted in a more visually appealing publication, which directly led to a 20% increase in reader engagement. By focusing on user-friendly design and visually striking layouts, we made the magazine more engaging for our audience, encouraging them to interact more with the content.

In addition to design, I was heavily involved in managing the website development process. Working alongside the web development team, I helped improve the user experience on the magazine’s site, ensuring it was intuitive, accessible, and engaging for our readers. As a result, we saw a 40% increase in website traffic, as more visitors found the site easier to navigate and more valuable in terms of content.

A crucial aspect of my role was also the development and execution of a comprehensive marketing plan. This plan aimed to not only increase awareness but also to boost subscriptions to the magazine. By targeting the right audiences and delivering value through strategic marketing efforts, we achieved a 30% increase in magazine subscriptions within just one year.

The experience at The Wells Street Journal helped me refine my skills in project management, digital strategy, and collaboration with cross-functional teams. I look forward to applying these learnings in future roles, continuing to drive growth through creative design and strategic marketing.